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The Office of Marketing and Communications (OMC) serves as the university’s voice and guardian of its brand. OMC plays a vital role in shaping and managing the university’s public perception, reputation, and communication strategy. Its responsibility includes developing strategic actions that align with the institution’s mission and vision.

OMC provides a wide range of services, including: branding and integrated marketing, media relations and crisis communications, print and digital publications, social media and website (ulm.edu) management, graphic design, video production, photography, and licensing.

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MEETING CAMPUS DEMAND

There is a high demand across campus for services like media outreach, graphic design, photography, videography, and social media. To manage this effectively, formal requests must be submitted through the OMC Ticketing System at ulm.edu/omctask.

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1 Use your ÍøÆØÃÅ credentials to log in.
2 RSOs must submit requests through a faculty member or adviser.
3 There are three tabs: News, Graphic Design, and Photography. Click the appropriate tab, complete the form, and submit your request. You will receive a follow-up response via email.

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RESOURCES & TOOLS

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Templates & Downloads Ìý University Stationary Ìý

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Social MediaÌý | ÌýÌý | Ìý

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Boost your event’s visibility by adding it to the campus calendar. Our community’s go-to hub for what is happening on campus! Featuring your event here puts it in front of thousands of students, faculty, staff, and community who are actively looking for ways to connect, learn, and get involved. Don’t let your event go unnoticed. Share it on the calendar and watch your audience grow!

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MEDIA & NEWS RELATIONS

We promote ÍøÆØÃÅ's academic programs, research, and achievements. Our media services include: press releases and media outreach, press conference coordiantion, and crisis communication support.

Turnaround time for press releases is 2 weeks, and feature stories is 4 weeks.

Need a photo with your story? Submit a separate Photography request.Ìý

Note: Media coverage is not guaranteed. Reporters are more likely to cover stories that are timely, relevant, and broadly impactful.

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PHOTOGRAPHY

Priority is given to media/public relations events, student recruitment, faculty/staff headshots, events promoting ÍøÆØÃÅ’s strategic goals

Submit requests at least 2 weeks in advance. Photos will be delivered within 2 weeks after the shoot. Include a brief description of the event or need. After-hours or weekend events are considered case by case.

You will receive email confirmation if your event is scheduled. If not, we will notify you.

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GRAPHIC DESIGN

All design requests must follow ÍøÆØÃÅ’s branding and editorial standards. Final materials must be approved by OMC before publication or production.

Turnaround time for new projects is minimum 4 weeks. Updates to previous projects is 2 weeks. Project review is only 1 week. Design projects are handled on a first-come, first-served basis. If our team is at capacity, we can recommend freelance design vendors.

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LICENSING

The "University of Louisiana Monroe" name, its logos, and its athletic marks are the intellectual property of the university. Therefore, commercial use by other entities, businesses, and agencies for promotional and other purposes without the specific consent of the university is prohibited.ÌýAs the university's brand continues to grow in the region, so does the popularity of its name and images. As a result, the university's licensing program was developed to promote and properly use ÍøÆØÃÅ's name, logos, and marks.

Licensing Agent

ÍøÆØÃÅ is contracted with Collegiate Licensing Company (CLC), a company that manages the commercial use of ÍøÆØÃÅ's name, logos, and marks. CLC also ensures that only officially licensed vendors use the ÍøÆØÃÅ identity for the production of apparel, advertising items, and other materials for sale or distribution.Ìý

ÍøÆØÃÅ's Office of Marketing and Communications works closely with CLC in its artwork approval and licensing program. This helps ensure that artwork depicting ÍøÆØÃÅ's identity meets the quality and consistency associated with ÍøÆØÃÅ's brand.

The use of ÍøÆØÃÅ's intellectual property must adhere to the University’s . If you have questions, contact OMC at omc@ulm.edu.

Licensing Basics

ÍøÆØÃÅ's trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with the university and can be distinguished from those of other institutions or entities. Examples of these trademarks include the University name, University logos, the University Seal, ACE the mascot, and all secondary marks.


These trademarks are the property of the University of Louisiana Monroe. All uses, either print or digital (except for internal use by the university itself, news coverage, printing firms performing jobs for the university, and certain non-commercial purposes) should be approved in advance by the university. Unauthorized use of ÍøÆØÃÅ's trademarks is prohibited.
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Who Needs to be Licensed?

Anyone who uses the name or marks of the University of Louisiana Monroe for a commercial purpose must be licensed. Manufacturers of products bearing ÍøÆØÃÅ's marks must have a license through the university's agent, CLC, which vigorously enforces trademark rights. This includes retailers who screen or embroider their own products or use products from another company.Ìý


Companies that only sell finished products and do not actually produce or package the products themselves are not required to be licensed. However, vendors carrying ÍøÆØÃÅ merchandise should ensure that the products they distribute are licensed vendors.
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Who Must Use Licensed Vendors?

University departments and units do not need permission to use University marks on products intended for normal business operations such as forms, stationery, brochures, and business cards. However, trademarks should not be altered and should be reproduced using a high-quality master digital image available from the Office of University Marketing and Communications.

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Browse the list of

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University departments, units, and student organizations may use ÍøÆØÃÅ's trademarks on marketing and promotional specialty items or clothing; however, these items must be acquired from licensed manufacturers. A list of these vendors is available from CLC or the Office of Marketing and Communications.

How Does a Manufacturer or Vendor Obtain a License?

Companies that want to produce ÍøÆØÃÅ-branded merchandise must be licensed through CLC. To being the application process, please visit .Ìý

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MERCHANDISE & PROMOTIONAL MATERIALS

ÍøÆØÃÅ Brand Guidelines for Merchandise and Promotional Materials

These guidelines ensure that all merchandise and promotional materials referencing or using the University of Louisiana Monroe (ÍøÆØÃÅ) brand elements, including the university name, logos, colors, and other trademarks, align with ÍøÆØÃÅ’s official branding standards. Consistent use of these elements enhances brand recognition, reinforces university identity, and fosters pride across our community.

Approval Process Overview

Before producing any merchandise or promotional materials (e.g., t-shirts, posters, banners, apparel, or other items), follow these steps to ensure brand compliance:

1. Brand Identity Usage Approval

Ensure your proposed use of ÍøÆØÃÅ branding (logos, names, colors, etc.) is compliant with ÍøÆØÃÅ’s visual identity standards.

2. Color Selection

Use ÍøÆØÃÅ’s official color palette as defined in the brand identity guidelines.

3. Theme Selection

Select one of ÍøÆØÃÅ’s approved themes to ensure your design aligns with our institutional identity:

  • Warhawk ThemeÌý– Incorporates military, aviation, or Warhawk-related elements.
  • Bayou ThemeÌý– Reflects Louisiana’s natural beauty (e.g., bayous, cypress trees).
  • Program-Specific ThemeÌý– Represents an academic or administrative unit (e.g., Nursing, Business).
  • University Event ThemeÌý– Celebrates official ÍøÆØÃÅ events (e.g., Convocation, Spring Fever).

4. Audience-Specific Guidelines

  • Student-Led Initiatives: Include the phrasing“AT ÍøÆØÃÅâ€ÌýorÌý“AT UNIVERSITY OF LOUISIANA MONROEâ€in all promotional materials.
  • Faculty and Staff Communications: Use official ÍøÆØÃÅ identity marks and refer to the university as“U³¢²Ñâ€ÌýorÌý“University of Louisiana Monroeâ€Ìýin written content.

Note:ÌýWhen referencing a program, organization, or initiative using an acronym (e.g., RSO, CAB, SGA), alwaysÌýspell out the full nameÌýat least once in your design or accompanying content. Acronyms without context can cause confusion, especially since merchandise or promotional materials may appear in settings where the audience is unfamiliar with ÍøÆØÃÅ-specific terminology.

5. Vendor Selection

Choose a vendor licensed with the Collegiate Licensing Company (CLC). A list of approved vendors is available at:Ìýulm.edu/omc/licensing.html

6. Final Design Submission

Once your design is complete and aligns with these guidelines:

  • Faculty and Staff: Submit to the Office of Marketing and Communications for approval atÌý.
  • Students and RSO Advisors: Submit requests through a faculty member or adviser to the Office of Marketing and Communications at for approval.

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Post-Approval Production Steps

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STEP 1 - Vendor Licensing


All vendorsÌýmustÌýbe licensed with theÌýCollegiate Licensing Company (CLC). Select from the approved list at:Ìýulm.edu/omc/licensing.html

STEP 2 - Internal Approval Required


Do not proceed to production until you have receivedÌýofficial internal approvalÌýfrom the appropriate office (Marketing & Communications or Student Affairs).

STEP 3 - Submit to Vendor


Once approved, submit your design to the licensed vendor through the appropriate purchasing process.

STEP 4 - CLC Final Approval


The vendor will then submit the final artwork/design to theÌýCLCÌýfor review andÌýfinal approvalÌýunder ÍøÆØÃÅ’s Licensing Program.
Note:ÌýSkipping any of these steps will delay your production timeline and may result in the cancellation of your project.

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OMC STAFF

Executive Director of Marketing and Communications | Brice Jones, Ph.D.

Executive Creative Director | Srdjan Marjanovic, MFA

Assistant Director of Media Relations | Adam McDonald

Graphic Design Coordinator | Mandy Strickland

University Photographer | Alaina Herron

Digital Media Specialist | Molly Masters

Digital Content Specialist | Skylar Henry

OMC operates under President Carrie L. Castille, Ph.D.

For more questions contact us at omc@ulm.edu.